It was January 2010 and I had spent the last five years growing my private practice as a Psychologist in Paddington, Brisbane - a lifelong dream of mine!  I had a thriving practice, but something was desperately missing within me, as I was quickly reaching burnout stage.  I felt like I was constantly wearing a “mask”, censoring myself so that I could be 100% in service for my clients.

If you’ve ever felt censored, you know how painful and suffocating that can be.  You become disconnected and invisible.

In 2007 I had taken up a new hobby with Photography, for some creativity timeout.  It lit me up in so many ways!  I eventually realised that I had two competing passions that were both demanding my full attention.  Cue a “Sliding Doors” moment, (without Gwyneth Paltrow) where I had to make the choice to either go full time in Photography or keep pushing through my burnout in Psychology.  A choice between full self-expression or honouring a life-long commitment?  In hindsight, the choice is easy, but I wrestled with the decision back then.

How do you let go of nearly two decades of study, work and focus in one direction, and decide to change tact completely?

My personal identity had been intertwined with being a “Psychologist” for over ten years, but it still masked a lot of my personality, my quirks and my creativity.  It took some simple, but wise words of advice from someone to say to me “Life is too short, pursue what you love and just go for it!”  This was exactly what I needed to hear, to follow my heart.  I chose full self-expression!  A leap of faith.  My ‘mask’ was lifted and I finally reconnected to my artistic roots.

I chose not to hide any longer.

I was unfolding who I was, aligning my identity with my truest, most vivid, sense of self.  I was learning to BE in the world without any apology for who I was or what I stood for.  I realised that by unmasking myself, I finally could value who I was as a person.

When you unmask yourself and understand your true value….. you become bolder, louder and prouder of yourself.

When I look back at the last 40+ years of my life, I've swung between moments of hiding who I was TO moments of full self-expression!  Imagine being at a masquerade ball for the past 40 years, hypnotised by the music and forever playing a game of hide and seek with your life and your truest self.  As a result, I have a fine tuned radar for recognising when someone else is wearing a “mask”. I have the sensitivity and skill to hold the space for them, and a bucket load of experience in how to motivate them to let down their guard and to be fully visible.

I understand the pain of being invisible,

the fear in being asked to step out of the shadows,

and the absolute joy of being fully seen and respected.

I understand all of it!

Over the years, I have facilitated personal branding transformations for both men and women who have a multi-passionate history of experience.  I have created for them “out of the box” visual ways to leverage their intersection of passions, to set them apart from many in their industry.  I have witnessed them change in both their visibility in their business positioning, as well as their mindset and how they speak about themselves.  I have ignited personal transformations for both men and women in the form of glamour, fantasy and positive body/self-image.  I have seen the legacy of their relationships change, grow and intensify.

I never grow tired of witnessing the transformation in another at an identity and self-concept level.  It changes their micro-expressions - smile, eyes light up, shoulders relax, body tension softens.  They literally illuminate from the inside out.  The work I love doing and choose to do nowadays is deep and intense, and equally satisfying and life-changing for both myself and my clients.

This is the way that I live a life fully “unmasked”!

Fully Seen

To honour my “unmasked” choice of being and working, I have three criteria that guide who I work with:

You need to value the process of transforming your life/business/self-image because the alternative is returning to a life behind your masks and hiding from your dreams and desires.  The fear of facing yourself and changing is outweighed by the desire to be 100% visible, valued, and fully self-expressed.  Not everyone is willing for this type of change in their lives.  If you are willing to be open, then that is the biggest step of all.

Transformation does not happen in a bubble.  You must be ready to continue the work we do, into your personal life.  I can only take you so far, you must be motivated to step up and participate equally.

Trust and surrender are most important.  We need to connect well and for you to trust in me to walk you through this process.  Transformation is not a clear uninterrupted journey.  It can get messy.  You will feel challenged at times.  You will also feel resistance.  It is in those moments that I will need for you to surrender and trust in the process the most.

The UnMasked Highlights about Louise

Professional Photographer and Visual StoryTeller for over 10 years

Previously a Registered Psychologist for over 10 years

Author of the book "Transform: Level Up Your Personal Brand, Attract Dream Clients, Grow Your Business."

Business Owner for over 12 years

Co-Author of 3 books

Bachelor of Education - Bachelor of Psychology (JCU)

Masters of Organisational Psychology (UQ)

Expressive Therapies training and certification

Find out if you are ready for a Transformation, by scheduling a confidential 15minute call with Louise Williams using the button below.

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