It was January 2010 and I had spent the last five years growing my private practice as a Psychologist in Paddington, Brisbane - a lifelong dream of mine! I had a thriving practice, but something was desperately missing within me, as I was quickly reaching burnout stage. I felt like I was constantly wearing a “mask”, censoring myself so that I could be 100% in service for my clients.
In 2007 I had taken up a new hobby with Photography, for some creativity timeout. It lit me up in so many ways! I eventually realised that I had two competing passions that were both demanding my full attention. Cue a “Sliding Doors” moment, (without Gwyneth Paltrow) where I had to make the choice to either go full time in Photography or keep pushing through my burnout in Psychology. A choice between full self-expression or honouring a life-long commitment? In hindsight, the choice is easy, but I wrestled with the decision back then.
My personal identity had been intertwined with being a “Psychologist” for over ten years, but it still masked a lot of my personality, my quirks and my creativity. It took some simple, but wise words of advice from someone to say to me “Life is too short, pursue what you love and just go for it!” This was exactly what I needed to hear, to follow my heart. I chose full self-expression! A leap of faith. My ‘mask’ was lifted and I finally reconnected to my artistic roots.
I was unfolding who I was, aligning my identity with my
When I look back at the last 40+ years of my life, I've swung between moments of hiding who I was TO moments of full self-expression! Imagine being at a masquerade ball for the past 40 years, hypnotised by the music and forever playing a game of
Over the years, I have facilitated personal branding transformations for both men and women who have a multi-passionate history of experience. I have created for them “out of the box” visual ways to leverage their intersection of passions, to set them apart from many in their industry. I have witnessed them change in both their visibility in their business positioning, as well as their mindset and how they speak about themselves. I have ignited personal transformations for both men and women in the form of glamour, fantasy and positive body/self-image. I have seen the legacy of their relationships change, grow and intensify.
I never grow tired of witnessing the transformation in another at an identity and self-concept level. It changes their micro-expressions - smile, eyes light up, shoulders relax, body tension softens. They literally illuminate from the inside out. The work I love doing and choose to do nowadays is deep and intense, and equally satisfying and life-changing for both myself and my clients.
You need to value the process of transforming your life/business/self-image because the alternative is returning to a life behind your masks and hiding from your dreams and desires. The fear of facing yourself and changing is outweighed by the desire to be 100% visible, valued, and fully self-expressed. Not everyone is willing for this type of change in their lives. If you are willing to be open, then that is the biggest step of all.
Transformation does not happen in a bubble. You must be ready to continue the work we do, into your personal life. I can only take you so far, you must be motivated to step up and participate equally.
Trust and surrender are most important. We need to connect well and for you to trust in me to walk you through this process. Transformation is not a clear uninterrupted journey. It can get messy. You will feel challenged at times. You will also feel resistance. It is in those moments that I will need for you to surrender and trust in the process the most.
Professional Photographer and Visual StoryTeller for over 10 years
Previously a Registered Psychologist for over 10 years
Author of the book "Transform: Level Up Your Personal Brand, Attract Dream Clients, Grow Your Business."
Business Owner for over 12 years
Co-Author of 3 books
Bachelor of Education - Bachelor of Psychology (JCU)
Masters of Organisational Psychology (UQ)
Expressive Therapies training and certification